Lead Conversion System
Full Growth System
Lead Conversion Systems for Contractors & Service Businesses

Give Your Business the Edge on Every Inbound Lead

NGI Edge installs a done-for-you lead conversion system for contractors and service businesses. Instant response, automated follow-up, more booked jobs. Live in under a week.

Book a Free 15-Min Call

No pitch. No pressure. Just a clear picture of what's leaking.

9x
More likely to convert when contacted within 5 minutes
80%
Of sales happen after the first follow-up. Most never send one.
5 days
Average time to install your complete system
The Problem

The leads are not the problem.

Most service businesses generate enough inbound interest. The problem is what happens next. Missed calls, slow replies, and zero follow-up. Jobs go to whoever responded first.

📵

Missed calls go nowhere

A lead calls while you're on a job. No callback happens. They move on within minutes.

⏱

Slow replies lose jobs

A form comes in and you see it hours later. By then they've already booked a competitor.

🔇

No follow-up system

You follow up once, get no reply, and move on. That lead needed one more touch to convert.

A lead contacted within 5 minutes is 9x more likely to convert than one contacted after 30 minutes. Most service businesses respond in hours, if at all.

What We Install

A complete system. Installed in under a week.

Every component works together to make sure no lead slips through, from first contact to booked job.

01

Instant Lead Response

Every inbound lead receives an SMS within 30 seconds. Missed call, website form, ad lead. All covered automatically.

02

Automatic Qualification

A short automated conversation gathers key information before you spend a minute on the phone.

03

Follow-Up Engine

3 to 5 automated touchpoints until they respond or book. Stops automatically when they reply.

04

Booking System

Leads book directly into your calendar. You show up. You close the job.

Who It's For

Built for contractors and service businesses doing $500K to $3M per year.

If you have inbound leads and a team that responds to them, we can make that process faster, more consistent, and more profitable.

General Contractors Renovation Companies HVAC Roofing Plumbing Restoration Foundation & Excavation Specialty Trades Home Services
Client Results

What our clients are saying.

Real results from real service businesses that installed the NGI Edge system.

★★★★★

Used to lose track of leads all the time when we were out on jobs. Now they get a text back right away even if we can't pick up. Way fewer missed calls turning into nothing. Worth it.

PureSpace Cleaning
Liam Mooney Co-Founder, PureSpace Cleaning
★★★★★

Honestly wasn't sure I needed this but Nolan walked me through how many calls were coming in after hours and it clicked. Took a few days to set up and I haven't touched it since. Just works in the background.

Pressure Professors
Alexandar Naumovski Owner, Pressure Professors
★★★★★

Booked a $14k roofing job from a lead that came in on a Sunday night, something we would've completely missed before. Didn't realize how much business was slipping through the cracks until I saw it laid out.

Crestview Roofing
Mike T. Owner, Crestview Roofing
About NGI Edge

Built by engineers. Measured by booked jobs.

Nolan Campbell, Founder of NGI Edge Nolan Campbell Founder, NGI Edge

NGI Edge exists because I watched contractors do great work and still lose jobs to slower-moving competitors, not because of price or quality, but because of response time. I have a mechanical engineering background and years in construction and site operations, so I built NGI Edge the way I'd build anything else: as a system, not a guessing game.

Every system we install is built to produce one result: more booked jobs from the leads you're already getting. No jargon. No complex software to learn. We install it, you run your business.

Engineering background

Systems thinking applied to your business. Not generic marketing tactics.

Construction industry experience

We understand how contractors work. No learning curve on our end.

Installed in under a week

No lengthy onboarding. No disruption to how you work.

Measured by results

We track conversations started, leads converted, and jobs booked.

Get Started

Ready to stop losing jobs to slow response times?

Book a free 15-minute call. We'll look at your current lead process and show you exactly where jobs are slipping through.

Book Your Free Call No pitch. No pressure. Free 15-minute conversation.
Full Growth System for Ambitious Service Businesses

Your Business Deserves a Complete Growth Engine

Stop patching individual problems. NGI Edge builds the complete infrastructure behind your business: lead generation, conversion, CRM, automation, and ongoing optimization in one integrated system.

Book a Strategy Call

Free 30-minute call. We'll map out exactly what your growth system would look like.

ROI-first
Scoped to your business. Priced to perform.
End-to-end
From first ad impression to repeat customer, all in one system
1 partner
One team. No agency juggling. No dropped balls between vendors.
The Limitation

Lead conversion is the start. Not the whole game.

You've plugged the leaks. Leads get responded to. Jobs are getting booked. Now the question is: how do you scale? Most contractors hit a ceiling because their growth infrastructure is stitched together: a Google Ads agency here, a part-time admin there, no unified system tracking what's actually working.

📊

No visibility into what's driving revenue

You're spending on ads but can't tell which campaigns, which keywords, or which channels are actually producing jobs.

🔁

Past customers go cold

Your best leads are people who already hired you. Most contractors never run a single re-engagement campaign.

🧩

Disconnected vendors, no single system

Three agencies, two tools, and nobody has full picture. Things fall through. Accountability gets diffused.

What We Build

A predictable system that generates opportunities, converts them, and retains customers.

The Growth System combines every component your business needs to scale, built and managed by one team with full visibility across all of it.

📣

Lead Generation

Google Ads, Meta Ads, and referral systems built and managed to bring inbound opportunities consistently. Not just when you get lucky.

⚡

Lead Conversion

The full missed call text-back, qualification, follow-up, and booking system (the same foundation from the Lead Conversion offer) included and running.

🗂️

CRM Management

Every lead, every conversation, every stage tracked in one place. No more guessing who needs a follow-up or where a job fell off.

⭐

Reputation Management

Automated review requests sent at the right moment. More Google reviews, better ranking, more inbound trust. On autopilot.

🔄

Re-engagement Campaigns

Your past customers are warm leads. Automated sequences bring them back for repeat jobs and referrals, without any manual effort.

📈

Reporting & Optimization

A live dashboard showing what's generating revenue and what isn't. Monthly review, ongoing optimization. You make decisions with data.

Everything that's included

Google Ads management
Meta Ads management
Referral system setup
Missed call text-back
Lead nurturing sequences
Automated qualification
Calendar booking system
CRM pipeline management
Appointment reminders
Review generation
Past customer re-engagement
KPI reporting dashboard
Monthly strategy review
Continuous optimization
Investment

Built to pay for itself.

The Growth System is scoped to your business and priced on a strategy call. What we can tell you upfront: it is designed to generate a return that covers its own cost. A single additional job per month in most trades does exactly that.

Performance-first pricing

We scope every engagement around what your business actually needs and what results we can commit to. Pricing is confirmed on the strategy call after we understand your current volume, trade, and goals.

The system is backed by a performance guarantee. If it does not generate measurable results in the first 30 days, you do not pay for setup. We only win when you win.

Scoped on call Guaranteed to perform or your setup is refunded Book a Strategy Call

Free 30-minute call. No obligation.

How it compares

Lead Conversion vs. Full Growth System: what is included in each.

Lead Conversion Full Growth System
Missed call text-back✓✓
Automated lead follow-up✓✓
Lead qualification workflow✓✓
Calendar booking integration✓✓
CRM pipeline✓✓
Google Ads management×✓
Meta Ads management×✓
Reputation and review generation×✓
Past customer re-engagement×✓
Appointment reminder sequences×✓
KPI reporting dashboard×✓
Monthly strategy review×✓
Ongoing optimization×✓

Example Client Result

A look at what the Growth System looks like in practice.

PureSpace Cleaning

Residential House Cleaning
Full Growth System client since onboarding
Before
  • Booked mostly through referrals, with no consistent way to generate new leads
  • Missed calls during cleanings went unanswered until end of day
  • No system for asking past clients to rebook or refer friends
  • 9 Google reviews after three years in business
  • No visibility into which marketing, if any, was actually working
After
  • Google and Meta Ads running with full call and form tracking
  • Every missed call and form fill texted back within 30 seconds
  • Automated booking and recurring-clean reminders built into the calendar
  • Review requests sent automatically after every completed clean
  • Monthly dashboard showing exactly which channel is producing bookings
+58% New client bookings in 90 days
9 → 47 Google reviews in one season
34% Of revenue from recurring clients
<1 min Average lead response time

We went from hoping referrals would carry us to having an actual system bringing in new clients every week. The reviews alone changed how we show up on Google.

Liam Mooney, Co-Founder, PureSpace Cleaning
The Reality

Why you're losing to competitors

It is rarely about price or workmanship. The contractors winning the most jobs in your market are usually just better set up.

⚡

Faster response

They text back in seconds. You get to it between jobs, if at all. The homeowner books whoever answers first.

🔁

Better follow-up

They follow up three or four times automatically. You send one text and move on to the next job.

⭐

More reviews

They ask for a review after every job, automatically. You remember to ask occasionally, if at all.

💰

Bigger ad budgets

They have a managed campaign with tracking. You have a boosted post from eight months ago.

None of this is about being better at the trade. NGI Edge helps level the playing field through systems: the same infrastructure bigger competitors already have, built for your business.

About NGI Edge

Built to grow with your business, not just patch it.

Nolan Campbell, Founder of NGI Edge Nolan Campbell Founder, NGI Edge

I built the Growth System because fixing one leak isn't enough once you're ready to scale. It's the same systems-first thinking behind everything I do, just applied across your whole business instead of one piece of it.

My goal isn't a quick sale. It's a long-term relationship where the value is obvious every month and the cost stays easy to justify. We grow when you grow.

Engineering background

Systems thinking, not marketing fluff. Every component is built to feed the next.

Construction industry experience

We know how contractor businesses work. No steep learning curve on our end.

Built for the long term

We measure success in years, not setup fees. Clear value, every month.

Measured by revenue, not activity

We track jobs booked and revenue driven. Not impressions and click-through rates.

Get Started

Ready to build a growth system behind your business?

Book a free 30-minute strategy call. We'll map out what the full system would look like for your business and what it would take to build it.

Book a Strategy Call Free 30-minute conversation. No obligation.